Privacy Policy

Effective Date: 1/1/2023

Axbridge Consulting Limited ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.axbridge.co (the “Site”). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

By using the Site, you consent to the practices described in this policy.

1. Information We Collect

We collect information that you voluntarily provide to us and automatically when you interact with our Site.

A. Information You Provide to Us

When you use our Site or services, you may provide us with the following information:

• Contact Information: Name, email address, phone number, and any other information you submit via forms.
• Business Information: If you engage with us regarding our services, you may provide business-related information, such as company name or service needs.

B. Information We Collect Automatically

When you visit our Site, we may collect certain information automatically using Google Analytics 4 (GA4) and the Facebook Pixel:

• Device Information: Details about the device you are using, such as the IP address, browser type, and operating system.
• Usage Information: Information about how you interact with our Site, such as pages visited, time spent on the Site, and links clicked.
• Location Information: GA4 and the Facebook Pixel may collect approximate geographic location based on your IP address.

We use cookies and similar tracking technologies to collect this information. You can learn more about our use of cookies in the Cookies and Tracking Technologies section below.

2. How We Use Your Information

We use the information we collect for a variety of purposes, including:

• To Provide and Improve Our Services: We use your information to provide, maintain, and improve our services, including personalizing user experiences and optimizing website performance.
• To Communicate with You: We use your contact information to respond to your inquiries, provide updates, or send marketing communications (only if you have opted in to receive such communications).
• For Analytics and Advertising: We use Google Analytics 4 (GA4) and the Facebook Pixel to understand user behavior on our Site and improve marketing strategies. This helps us serve relevant ads to you based on your interests when you visit other websites or use social media platforms like Facebook.
• To Comply with Legal Obligations: We may use your data to comply with applicable laws, regulations, and legal processes.

3. How We Share Your Information

We do not sell or rent your personal information to third parties. However, we may share your information with third parties in the following cases:

• Service Providers: We may share your information with trusted third-party service providers who assist us in operating our Site, conducting our business, or servicing you (e.g., analytics providers like Google Analytics, or advertising platforms like Facebook).
• Legal Compliance: We may disclose your information if required by law or to protect our rights, privacy, safety, or property.

4. Cookies and Tracking Technologies

We use cookies and similar technologies (such as pixels and web beacons) to collect data and improve your experience on our Site.

A. Types of Cookies We Use:

• Essential Cookies: These cookies are necessary for the basic functions of the website and cannot be disabled in our systems.
• Analytics Cookies: We use Google Analytics 4 (GA4) to track website traffic and user interactions. This helps us understand how visitors use the Site, which pages are most popular, and how we can improve user experience.
• Advertising Cookies: We use the Facebook Pixel to serve relevant advertisements to users based on their interests and past interactions with our Site. This helps us measure the effectiveness of our advertising campaigns.

B. Managing Cookies:

You can choose to disable cookies by adjusting your browser settings. However, this may affect your ability to use certain parts of our Site. For more information about how to manage cookies, visit the help section of your web browser.

5. Your Data Protection Rights

Depending on your location, you may have the following data protection rights:

• Access: You have the right to request copies of your personal data.
• Correction: You have the right to request that we correct any information you believe is inaccurate.
• Erasure: You have the right to request that we delete your personal data, under certain conditions.
• Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• Data Portability: You have the right to request that we transfer the data we have collected to another organization or directly to you, under certain conditions.
• Opt-Out of Marketing: You have the right to opt out of receiving marketing communications from us at any time by clicking the "unsubscribe" link in emails or contacting us directly.

If you make a request, we will respond within one month. Please note that certain legal obligations may prevent us from complying with your request in full.

6. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these websites. We encourage you to review their privacy policies before providing any personal information.

7. Data Security

We take reasonable precautions to protect your personal data from unauthorized access, use, or disclosure. However, no internet-based service is 100% secure, and we cannot guarantee the absolute security of your data.

8. Children's Privacy

Our services are not directed to individuals under the age of 16, and we do not knowingly collect personal data from children. If we become aware that we have inadvertently collected personal information from a child, we will delete that information as quickly as possible.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. The updated policy will be posted on this page, and the "Effective Date" at the top will be revised. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or your personal data, please contact us at:

Axbridge Consulting Limited
27 Loscombe Drive
Bowmanville, Ontario
L1C3S8

Email: andrew@axbridge.co
Phone: 6475687923

Last Updated: 9/19/2024